Just got back from RA, went to find out what this + UP Rewards was about. This is what I found out:
-You must be a Wellness + member to receive these.
-They are printed on the end of you receipt when you purchase qualifying products and can be used on your next purchase.
-They are treated as cash. (They are scanned last unlike the $5/20 RA VV coupon, which is first, so your OOP must be at least the + UP reward amt.)
-You can stack them with other coupons and other + UP rewards as long as the OOP is not less than the rewards after the other coupons are deducted.